Wednesday, May 12, 2010

TOM's Wedges?!?



Wedge-RSVP

Do my eyes deceive me? Can it be true?
It is! I heard rumors that this mythic creature, also known as the TOM's wedge, was debuting this summer but I thought it was just another internet rumor... I am beside myself and here is why:
TOMS is an amazing company. They have created a culture of giving without asking customers to do anything more than buy a pair of shoes. Consumerism transforms into philanthropy in an instant, and then you are hooked. Photos of TOMS employees placing shoes on tiny feet make me melt every time.
They prove that you can have a thriving company with a positive mission, sell a great product, and inform millions. And now they sell heels. Brilliant.

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